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Vocabulary

.JSON: (JavaScript Object Notation) is a format that is used for data interchanging. We use it for a couple of reasons:

  • To get specific details of the scrape to determine if the data we are pulling in differs or is inaccurate compared to the event data listed on the source's website. This is searched like this:

  • On your NEW site, you can add ".json." to a user's URL to find out what their user id number is.  For example, http://do317.com/radsummer.json will display the user ID right at the top of the page.



Alias: Aliases are the different names we give bands or venues to make sure that the ones created by users or scraped by different scrapers are matched to the correct ones. They are helpful for venues with slightly confusing spellings or that are known by various names. *Ex: “Riverside Theater” might have aliases such as “Riverside Theatre” and “The Riverside Theater.”


Assets: Assets are files, usually images such as Gif, Jpeg, or Png that you save in Admin in order to keep track of images you will use on your site. For example, assets should be used for your logo and site ads. Find yours here in admin.


Category: Categories are how we classify a calendar scraper or event.

  • Calendar scraper category should best describe all the events being scraped

  • Events should be categorized by their type similar to calendar scraper


Cover Image: an image that is big and beautiful across the top every event, venue, artist and user page. It needs to be a hi-res image, 1200x450.


CTR: Click through rate measures how successful the ads are.

  • Ads on site: How many times your ad was clicked on by compared to how many views the ad received.

  • Ads in email: How many unique times your ad was clicked on compared to how many unique opens your email received.


ECP/NECP: Event Calendar Partner is a calendar we customize for either a media outlet, venue, or special event series. The events come from a specific DoXXX site, but the calendar’s design matches the partner’s website. NECP stands for Network Calendar Partner for an ECP that partners with multiple cities in our network. Here is a brief intro on ECPs.


Event Card: The event title and information on a listing page.


Featured Event: An event that you promote! Usually via a Featured Event ad.


Featured Space: The area at the bottom of your site that showcases Featured Event ads and your Featured Venue widget.



Featured Stuff: Featured Stuff are links that you want to promote for your audience in the search modal. Learn about it here.


Featured Venue: Partner venues that buy a Featured Venue widget and appear in the dropdown navigation at the top of your homepage. View the Featured Venues Ads page for more info.


Guestlist/Giveaway: Promotional offer attached to an event for your fans to win tickets, VIP entry, or something special. For more on Giveaway's, view this page.


Insertion Order (IO): An insertion order is used with ads; it is similar to an invoice without a request for payment. Usually this document details the dates and scope of a media buy.


Keyword: Add keywords to events, venues, and artists so that a search for the keyword returns the page as a result.


LDA: Legal drinking age


List: Lists feature events, venues, or artists you wish to promote for your users are a core part of your content and editorial strategy.


NBD: “New Business Development” is the word we use for business development and sales.


Ongoing Event: An ongoing event is an event that occurs during an extended period of time (more than one day). An example of this would be a festival that lasts three days long or month-long art exhibit.


Pointroll: Tags that allow tracking of clicks via two JavaScript variables defined at the very beginning of the tag.

Rack (or Rack rates): Price you’d give someone you have zero interest in doing that person a special favor. Special favors are usually discounts to encourage someone to join your site’s community.

Repeating Event: It is an event that happens more than once in your event calendar, typically repeats itself once a week for a number of weeks.

ROS: Run of site. This means that an ad will be carried in rotation on all pages where the specified unit is carried. If an ad is not ROS, there are restrictions setup that prevent the ad from running in certain places (ex. liquor ads not running on pages listing content for under 21).


RFP: Request for Proposal


Scraper: Scrapers are the crawlers that run automatically to pull data from other websites, such as venue calendars, ticket listings, and event blogs. Click here to view how to manage scrapers.

There are two types of scrapers:

  • Event scrapers - attached to a venue to pull in data about events.

  • Comment scrapers - attached to a user to pull in reviews and/or votes for upcoming events or bands.


Script: Scripts are created to read and pull the data from sites.


Shortcut: A group of one or many categories that displays in the dropdown navigation on your homepage.


SOV (Share of Voice): The commited % of the impressions in each ad placement that will actually be dedicated to a particular campaign.

*For example: If you will have 4 different Featured Event ads in rotation during the campaign, then the SOV for any one the Featured Event ads will be 25%.


Sticky navigation: Navigation that stays with the user as they scroll down the page.


Tag: Tags are assigned to bands and artists and link videos and bios to their events and pages.



Tastemaker: Also known as “All Stars” are users you designate as having a recognizable voice in your community that you want to feature. The Tastemaker Program explains how your real life influencers engage with your community. Learn about their presence on your site in this article.





Widget: Widgets feature a venue or promoters events in the Featured section of every page. It is awesome for partner promotion and an awesome way to surface content for your users. To create widgets or to get a better understanding of them, see our Featured Venue ads article.




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