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Messaging Non Winners For Giveaways

One of the biggest pieces of feedback we've heard from users is that we don't do an effective enough job of closing the loop on giveaways. So, we've built a new feature to:

  • Better close the loop on giveaways
  • Educate users on other upcoming giveaways
  • Drive traffic to our sites
  • Give metros another valuable feature to sell into advertising packages
Here's how the feature works:

Once you confirm your giveaway winner(s) and are sure that you won't be giving away any more tickets for the event in question, you will have an option of sending a message to users who entered the giveaway that didn't win. 

To send this message out:

  • Go to the Pick Winners screen for the giveaway
  • Click the Message Non Winners button

* Important note: These emails will only be delivered to users who are neither a 'winner' nor 'confirmed'. If a user has either of those boxes checked on the Pick Winners screen, they won't get an email. All other users who entered the giveaway (regardless of whether or not you see them on the Pick Winners screen) will receive an email.

** Other important note: You can only send one of these emails ONCE per event. So choose when to send wisely. Messages will not be sent to users who enter the giveaway after the initial message is sent out.

Once you click 'Message Non Winners', you will be brought to this screen - where you will select the template for the email that users will receive:

By default, the Standard Followup Message will look like this...

... but you can modify it at any time. 

The three other giveaways that you see referenced in the above example (Halloween At Ripley’s Believe It Or Not!, Tegan and Sara and Local Natives, Charlotte Day Wilson) are brought into the template via variable tokens - which you can use to automatically pull in your metro's three most popular active giveaways, the same ones you see in the footer of your home page:

If you would prefer to manually set the giveaways that are referenced in the email, that's totally fine. Just make sure you're not referencing giveaways that are no longer active.

Clicking the unsubscribe link in this email will unsubscribe the user from all future 'Message Non-Winners' emails. However, it will not unsubscribe that user from Notify Winners emails, giveaway confirmations, newsletters or band notifications.

Please note that the Standard Followup Template makes explicit reference to the fact that tickets are still available for the event - so if tickets are sold out, you'll want to use a template that does not make such a reference.

Once you select the template you'd like to use and select 'Update', you'll be ready to send the emails out. 

Before doing so, you have the option to send a test to yourself to preview the email. You can also 'Update' your changes, then navigate away from this page to send the email later.

Like your giveaway and RSVP confirmation emails, the 'Non-Winners' messages are sent through Mandrill - and the process for selecting a standard or event-specific followup message is exactly the same.

Whenever sending one of these emails (whether standard or event-specific), you'll always want to send a test to yourself and verify that all the information is correct before blasting it out.

Please reach out to Support if you have any questions about this feature  - or if you'd like any guidance when it comes to selling it.