Messaging Giveaway Non-Winners

'One of the biggest pieces of feedback we've heard from users is that we don't do an effective enough job closing the loop on giveaways. So, we've built a new feature to:

  • Better close the loop on giveaways
  • Educate users on other upcoming giveaways
  • Drive traffic to our sites
  • Sell more tickets
  • Give metros another valuable feature to sell into advertising packages

Messaging Giveaway Non-Winners


Once you confirm your giveaway winner(s) and are sure that you won't be giving away any more tickets for the event in question, you can send a message to users who entered the giveaway that didn't win.


To send this message out:

  • Go to the Pick Winners screen for the giveaway
  • Click the Message Non Winners button


* Important note: These emails will only be delivered to users who are neither a 'winner' nor 'confirmed'. If a user has either of those boxes checked on the Pick Winners screen, they won't get an email. All other users who entered the giveaway (regardless of whether or not you see them on the Pick Winners screen) will receive an email.


** Other important note: You can only send one of these emails once per event. So choose when to send wisely. Messages will not be sent to users who enter the giveaway after the initial message is sent out.


Once you click 'Message Non Winners', you will be brought to this screen - where you will select the template for the email that users will receive:



By default, the Standard Followup Message will look like this...

... but you can modify it at any time.


Please note that the Standard Followup Template makes explicit reference to the fact that tickets are still available for the event - so if tickets are sold out, you'll want to use a template that does not make such a reference.


The three other giveaways that you see referenced in the above example (ComplexCon, Beach Goth V and Desert Daze) are brought into the template via variable tokens - which you can use to automatically pull in your metro's three most popular active giveaways, the same ones you see in the footer of your home page:



If you would prefer to manually set the giveaways that are referenced in the email, that's totally fine. Just make sure you're not sending out old giveaways.


Once you select the template you'd like to use and select 'Update', you'll be ready to send the emails out.



Before doing so, you have the option to send a test to yourself to preview the email. You can also 'Update' your changes, then navigate away from this page to send the email later.


Customizing Your Non-Winner Emails


There will be plenty of instances when you'll want to send a custom non-winner email. To do this, you'll want to keep three tabs open: one for your Gmail, one for Radmin, and one for Mandrill. To log into Mandrill, log into your city's MailChimp account, then select 'Reports' and 'Mandrill Reports'. Once you have all three tabs set, you're ready to customize your non-winner email.


Unsubscribe Links

Clicking the unsubscribe link in this email will unsubscribe the user from all future 'Message Non-Winners' emails. However, it will not unsubscribe that user from any other types of emails, such as Notify Winners emails, giveaway confirmations, newsletters or band notifications.

If you're having trouble receiving (tests or actual) non-winner emails, it's likely that you have accidentally unsubscribed from these emails. Please let us know if this is happening and we can remove you from the unsubscriber list.

Please reach out to Support if you have any questions about this feature - or if you'd like any guidance when it comes to selling it.

Comments