Though each of our local brands include a variety of channels (email, social, owned events and more), our core product is our event listings -- and the foundational element of each city's business is its site, specifically its home page. In order for our businesses to be successful, our sites must have the most complete and accurate event listings around -- and our home pages must be so impressive that potential advertisers will be wowed whenever they check them out. Every Content Manager should own a daily repeating Asana task that reminds them to check the front pages for the next 10-14 days. We define a "front page" as the first page of events for your default shortcut (usually called All Events) on any given day. For example, the front page for today is your site's home page. Front Page Workflow When you manage your front pages, you should check for all of the following:
Our recommended workflow for checking your front pages is as follows:
Image Guidelines When replacing images on your event listings, it's important to be mindful of our image guidelines: If you use an image that you don't have the rights to use, we could get sued and have to pay a hefty fine. It's happened before. So, please be sure that your photos are sourced from:
Your event cover photos should be text free, low contrast, and cropped appropriately. Pro tip: use Image Preview (on your Mac) to quickly resize images; and be sure to use command + shift + 4 when taking screenshots to crop your images during capture. Do312 recommends maintaining a shared Drive Folder (which all content employees can copy to their desktops) with a collection of frequently-used images for generic events -- such as: a mic stand on a stage for an open mic, or a group of yogis in downward dog for a yoga class. Checking Your Header & Footer Links When checking your front pages, you should also always check your Header and Footer links. Check out this article for more information on how to adjust these links when desired. Adjusting Popularities Your site's front pages should be the visual answer to the question of: What's going on tonight (or any given night)? To best accomplish this, you should take time every day to make sure your listings are ranked in the most sensible manner for your brand. To accomplish this, we recommend using Radmin's "Listings View", which you can read more about in this article. A few things to look for when adjusting popularities include:
Want an extra set of eyes on your front pages? Feel free to hit up support@dostuffmedia.com at any time. We'll be happy to give them a review! |