Creating Articles (aka 'Pages')

Articles (often called 'pages' and '/p pages') are the best places to showcase guides to different establishments (eg - The Best New Bars), collections of content (eg - Holiday Season Bucket List) and more.

When To Use Articles vs. User Lists:

We recommend user lists for collections of events and articles for collections of places.

The exceptions to this rule are:
  • We recommend articles whenever highlighting a collection of 10 events or less (eg - "The 10 Best Things To Do on New Year's Eve")
  • We recommend user lists whenever highlighting a big collection of places that all have their own events (eg - "CMJ 2020 Events by Venue")
Please reach out to Support if you're ever unsure which format of editorial page to use.

To Build A New Article:
  • Sign in to the front end of your site ( with any user that has the 'Manager' permission.
  • Hover over your profile icon (in the top right of the screen).
  • Select 'Build Page'.
  • Give your page a temporary title and permalink (you can always change these later, before publishing).
  • Click 'Build Page' to finish creating your page.
Saving Changes:

Articles do not have version histories, nor do they have safeguards in place to prevent different users from overwriting each other's work. For this reason, it's important to do the following whenever preparing to add content to any new or existing article:
  • Hard refresh (command + shift + R) on the page to ensure that you're viewing the most recent version.
  • Create a Google Doc to serve as your back-up repository for the page's content.
    • As you add content to your article, you should routinely click the HTML button (the </> in the top left of the page's WYSIWYG editor - see screenshot), select and copy all of the existing HTML from the page (command + A and then command + C) and paste it into the Google Doc (command + V). This will ensure that if anything should happen to the article on your site, you'll always have a recent version to fall back to.
Outlining Content:

Before you start writing, it's best to outline your article. Here are some excellently structured editorial pages to serve as inspiration:
Sourcing Images:

Do not use images unless you have the rights to. It is disrespectful to the photographer and can lead to legal action. Please be sure that your photos are sourced from:
  • Your own photographers (if possible)
  • Official press photos (if available)
  • An artist or establishment's official Facebook page. Our assumption being they are official press photos if they meet the following criteria:
    • Current or recent cover images and profile images are acceptable to use as long as a photographer is not explicitly credited within the image’s description. 
    • You may also use cover images and posters from Facebook Events.
      • You may not use photos that have been uploaded as Photo posts but are not being used as cover images, profile images, or on Facebook Event pages.
    • You may use cover and profile photos from other social media channels as well, but you may not use images from individual posts (including Instagram posts).
  • On the ‘about’ or ‘bio’ page of an artist or establishment’s official website (example).
  • You may also use promotional images and posters from specific events’ ticketing pages on platforms like EventBrite and Ticketmaster.
  • Images explicitly licensed for reuse on resources like:
Never use an image that has a watermark or copyright (aside from our own). Never ever use images from other media properties or news organizations like TimeOut, Pitchfork, or NY Times.

When promoting films:
  • It is OK to use:
    • promotional posters and stills from films that are featured on venues' and festivals' specific screening pages (example). 
    • cover and profile images from the film's social media accounts.
  • It is never OK to use:
    • images from other media properties (including stills from the film and/or photos of cast members on set, at events, etc.)
    • stills from Google and other search engines
    • stills and photos that are not being explicitly used by the film, a theater, or an advertiser for promotional purposes.
When in doubt, it's always best to ask if a photo is fair game before using. And please be sure to credit the source for every photo you use.

Adding Images To Your Article:

Once you've selected an image you'd like to use, please:
  • Locate a full-size version of the image (jpg or png).
  • Save that version on your desktop.
  • Click into the editable portion of the editorial page, on the line you'd like your photo to appear.
  • Click the + button to the left of your cursor (see screenshot).
  • Click the button that contains an arrow going up into a cloud to upload your photo.
  • Upload your photo.
Your photo will then upload and automatically center itself on the page.

Next up, you'll want to add credit:
  • Type the appropriate credit below the photograph.
  • Highlight the credit text
  • Select the " option from those that display to ensure that your photo credit appears as desired.

Formatting Your Text:

As seen above, we recommend the following format for blocks of content whenever presenting items in a list on an editorial page, such as a list of restaurants, events, venues, etc:


Address of Establishment <-- Bolded Text

Information about the establishment. <-- Plain Text

To convert plain text to an H2, highlight the desired text and select the H2 button from the resulting menu (see screenshot).
To bold text, highlight the desired text and select the B button from the resulting menu (see screenshot). 

SEO & User Experience Tips:

When building your page, it's important to remember that ~60% of our traffic comes from organic search. Therefore, we should do everything in our reasonable power to make our editorial pages as SEO-friendly as possible. Luckily, the quest to do this is largely the same as making our page as user-friendly as possible: Whenever asking yourself what you can do to improve the SEO of a page, I would first ask what you can do to make the page more useful for your users!

Please also keep in mind that ~70% of our users are viewing our sites on mobile devices, so your pages should be designed around the mobile experience. Make sure your:
  • Copy is concise
  • Images make sense on small screens
  • Pages load quickly (also good for SEO)
Make sure to preview your editorial pages on a phone before you publish -- and make sure that the pages load quickly off WiFi. 

Titles & Permalinks:

Stellar titles and URLs can contribute greatly to the organic search ranking of an article.

When titling your article, we recommend starting by asking the following question: What would I search if I had the question that this page is built to answer? It's also always best to include the name of your city in the page's title if possible, and to omit superfluous words.

We generally recommend including your whole page's title in the permalink, with words separated by hyphens: eg,

Internal & External Links:

It is best SEO practice to include a mix of internal and credible external links on your editorial pages (source). This goes back to the usefulness argument: There will naturally be occasions where it makes the most sense to link to a page on our site (eg - to a bar's venue page that displays upcoming events) and other times when it makes more sense to link out (eg - to a restaurant's seasonal menu). Go with whatever offers the most useful experience for readers - and Google will reward you accordingly.

Adding Video:

You may embed YouTube videos within your editorial pages. Please keep in mind that doing so may increase page load times, which negatively impacts SEO. For this reason, we recommend (1) adding a maximum of one video per page and (2) only adding a video if it adds real value.

To add a video:
  • Copy the URL of the YouTube video that you'd like to feature.
  • Click into the editable portion of the editorial page, on the line you'd like your video to appear.
  • Click the + button to the left of your cursor (see screenshot).
  • Click the play button.
  • Paste in your URL.
The 'Texting Your Friends' Trick:

One trick to help keep your writing as useful and concise as possible is to imagine how you would answer a friend if they texted you and asked the question that your editorial page is built to answer. A well-written article is full of value and pizzaz, and free from fluff.

Publishing Your Page:

Unpublished pages do not appear in your site's search, nor do they appear in Google Search (or any other web search). Once Google crawls a page, it's difficult to remove the page from their listings, so please wait to publish your page until you're sure it's to your liking.

Once your page is ready to be made live:
  • Click the edit pencil in the bottom right of the page's header.
  • Confirm that the title and permalink are to your liking. 
  • Check the 'Published?' box.
  • Save your changes - then begin promoting the page across your channels!
Please don't hesitate to reach out to if you'd like help with any aspect of your editorial page!