Creating an Editorial Page

Editorial pages (often called 'articles' or '/p pages') are the best places to showcase guides to different establishments (eg - The Best New Bars), collections of content (eg - Holiday Season Bucket List) and more.

To Build A New Page:
  • Sign in to the front end of your site (doXYZ.com) with any user that has the 'Manager' permission.
  • Hover over your profile icon (in the top right of the screen).
  • Select 'Build Page'.
  • Give your page a temporary title and permalink (you can always change these later, before publishing).
  • Click 'Build Page' to finish creating your page.
Saving Changes:

Editorial pages do not have version histories, nor do they have safeguards in place to prevent different users from overwriting each other's work. For this reason, it's important to do the following whenever preparing to add content to any new or existing editorial page:
  • Hard refresh (command + shift + R) on the page to ensure that you're viewing the most recent version.
  • Create a Google Doc to serve as your back-up repository for the page's content.
    • As you add content to your page, you should routinely click the HTML button (the </> in the top left of the page's WYSIWYG editor - see screenshot), select and copy all of the existing HTML from the page (command + A and then command + C) and paste it into the Google Doc (command + V). This will ensure that if anything should happen to the page on your site, you'll always have a recent version to fall back to.
Outlining Content:

Before you start writing, it's best to outline your page. Here are some excellently structured editorial pages to serve as inspiration:
Sourcing Images:

If you use an image that you don't have the rights to use, we could get sued and have to pay a hefty fine. It's happened before. So, please be sure that your photos are sourced from:
When in doubt, it's always best to ask support@dostuffmedia.com if a photo is fair game before using. And please be sure to credit the source for every photo you use.

Adding Images To Your Page:

Once you've selected an image you'd like to use, please:
  • Locate a full-size version of the image (jpg or png).
  • Save that version on your desktop.
  • Click into the editable portion of the editorial page, on the line you'd like your photo to appear.
  • Click the + button to the left of your cursor (see screenshot).
  • Click the button that contains an arrow going up into a cloud to upload your photo.
  • Upload your photo.
Your photo will then upload and automatically center itself on the page.

Next up, you'll want to add credit:
  • Type the appropriate credit below the photograph.
  • Highlight the credit text
  • Select the " option from those that display to ensure that your photo credit appears as desired.

Formatting Your Text:

As seen above, we recommend the following format for blocks of content whenever presenting items in a list on an editorial page, such as a list of restaurants, events, venues, etc:

<IMAGE>

TITLE OF ESTABLISHMENT <-- H2
Address of Establishment <-- Bolded Text

Information about the establishment. <-- Plain Text

To convert plain text to an H2, highlight the desired text and select the H2 button from the resulting menu (see screenshot).
To bold text, highlight the desired text and select the B button from the resulting menu (see screenshot). 

SEO & User Experience Tips:

When building your page, it's important to remember that ~60% of our traffic comes from organic search. Therefore, we should do everything in our reasonable power to make our editorial pages as SEO-friendly as possible. Luckily, the quest to do this is largely the same as making our page as user-friendly as possible: Whenever asking yourself what you can do to improve the SEO of a page, I would first ask what you can do to make the page more useful for your users!

Please also keep in mind that ~70% of our users are viewing our sites on mobile devices, so your pages should be designed around the mobile experience. Make sure your:
  • Copy is concise
  • Images make sense on small screens
  • Pages load quickly (also good for SEO)
Make sure to preview your editorial pages on a phone before you publish -- and make sure that the pages load quickly off WiFi. 

Titles & Permalinks:

Stellar titles and URLs can contribute greatly to the organic search ranking of a page. 

When titling your page, we recommend starting by asking the following question: What would I search if I had the question that this page is built to answer? It's also always best to include the name of your city in the page's title if possible, and to omit superfluous words.

We generally recommend including your whole page's title in the permalink, with words separated by hyphens: eg, do312.com/p/best-new-bars-in-chicago

Internal & External Links:

It is best SEO practice to include a mix of internal and credible external links on your editorial pages (source). This goes back to the usefulness argument: There will naturally be occasions where it makes the most sense to link to a page on our site (eg - to a bar's venue page that displays upcoming events) and other times when it makes more sense to link out (eg - to a restaurant's seasonal menu). Go with whatever offers the most useful experience for readers - and Google will reward you accordingly.

Adding Video:

You may embed YouTube videos within your editorial pages. Please keep in mind that doing so may increase page load times, which negatively impacts SEO. For this reason, we recommend (1) adding a maximum of one video per page and (2) only adding a video if it adds real value.

To add a video:
  • Copy the URL of the YouTube video that you'd like to feature.
  • Click into the editable portion of the editorial page, on the line you'd like your video to appear.
  • Click the + button to the left of your cursor (see screenshot).
  • Click the play button.
  • Paste in your URL.
The 'Texting Your Friends' Trick:

One trick to help keep your writing as useful and concise as possible is to imagine how you would answer a friend if they texted you and asked the question that your editorial page is built to answer. A well-written editorial page is full of value and pizzaz, and free from fluff.

Publishing Your Page:

Unpublished pages do not appear in your site's search, nor do they appear in Google Search (or any other web search). Once Google crawls a page, it's difficult to remove the page from their listings, so please wait to publish your page until you're sure it's to your liking.

Once your page is ready to be made live:
  • Click the edit pencil in the bottom right of the page's header.
  • Confirm that the title and permalink are to your liking. 
  • Check the 'Published?' box.
  • Save your changes - then begin promoting the page across your channels!
Please don't hesitate to reach out to support@dostuffmedia.com if you'd like help with any aspect of your editorial page!
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