Hey gang,
The 4th of July is this Saturday. (Wild timing for such a holiday!) Today's content directive is to make sure your content strategy around the holiday is all buttoned up.
Here are some things to help: - Eight of the ten highest-trafficked 4th of July-related pages from 2019 were event pages. So, please be sure to have listings up ASAP for any and every relevant celebration in your city. Check Facebook, check EventBrite, check Twitter, check your scrapers, etc.
- Your next step is to make sure those events are collected on a user list. Please do this today if you haven't already.
- If there aren't a ton of physical events happening, please lean into virtual events for this list's content. We'll keep adding more streams throughout the week, as they're announced.
- We recommend the title and URL '4th of July in City Name: Fireworks, Festivals & More'. (Example: https://do615.com/4th-of-july-in-nashville-fireworks-festivals-and-more).
- However, we would only include 'Fireworks' if there are, in fact, fireworks being set off in your city.
- It's important to note how many more people search '4th of July' than 'Fourth of July', and how many more people search 'fireworks' than either of those terms.
- As always, please follow best practices by putting hyphens between each of the words in your URL, and always include your city's name.
- If you have an existing user list whose URL you'd like improved (and the old one redirected), just let me know! I'd be happy to help.
- Please find visual assets from Liz here.
- Be sensitive to the environment of your city. Read the room, and position your list in the way that will be the most useful, and resonate the most positively, with your audience.
- Be sure to Google '4th of July DoXYZ' and double-check that all of the highest-ranking pages are still relevant.
- Don't forget to add your user list to your 'Featured Stuff' and site 'Feed'.
- If you'd like to build a /p page to supplement your user list, that's perfectly fine! But I would recommend starting with the user list first, since that's where we've had the best success in the past.
I hope this is helpful! Please let me know if you have any questions. |
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