Twitter is an essential social platform for spreading some instant love to your fans with show announcements and Giveaway offers as well as a way for you to share your voice! As part of your Editorial strategy, we have some tips and tricks based on how other metros successfully use Twitter. What to Post- Twitter is all about timeliness! Important dates or news such as state, city and celebrity birthdays (and deaths) seem to always receive a lot of reTweets and love. Be the early bird and Tweet before others to get more engagement!
- Relevant Tweets are always important when it comes to Twitter, and so is HUMOR.
- Austin takes their barbecue seriously... maybe a bit too seriously? Do512 shared a Craigslist post offering someone money to wait in line for them, which some people found amusing and some a brilliant idea!
- Combine popular topics: Humor + City Pride
- Do312 was able to show pride for their city by poking fun at Do512 and adding a bit of pop culture. It not only drew in Twitter users from Chicago, but also brought in Austin users that had to make sure that they defended their city.
- Tweets containing show rumors create buzz among followers, creating incentive for them to reTweet the info to their friends.
- Do512 created a bold Tweet by telling users that Slim Shady may or may not be at SXSW, causing dozens or followers to reTweet, comment and favorite the Tweet.
- A great topic that is sure to stir up user participation? Sports. Whether their passion stems from love or hate, your metro’s Tweets will surely be noticed.
- Do312 had a successful Tweet after the Chicago Blackhawks won a playoff game, but they were able to take it to the next level by combining sports fandom with the loss of one of our nation’s prized desserts: The Twinkie.
- Everyone loves getting reTweeted or Tweeted @. Share other users’ content, chiefly that of your partners, Tastemakers and target partners or influencers, and they’ll likely return the favor. This can go a long way with not only important users, but also their fans, and it increases your online presence.
- Reference others, especially when you get coverage from other media outlets or blogs and share their link the right way. Tag the author and/or outlet in every post with a big thank-you. Give proper shout-outs and credit where they’re due.
- Give your followers some love by Tweeting @ your fans. Personal exchanges allow your followers to feel more connected with your community.
- DoNYC Tweeted at a follower to tell them that they had won tickets to a show and a nice exchange followed.
- Standard go-to posts.
- Top Picks of the day are solid and valuable to your followers. You are the voice that let's them know what there is to do, after all!
- Free tickets, swag, or other promotions: everyone loves an opportunity to win stuff.
- Finally, don’t be afraid to REpost important or great content for more visibility and attention.
- DoNYC had a ticket giveaway for a sold out show and asked for reTweets in order to be able pick a winner. Tweeting a similar message later enabled them to increase user participation, reTweets and followers.
How to Post- Keep it short and sweet.
- According to this article by Buffer, 100 characters is the engagement sweet spot for a Tweet.
- But If you’re posting Tweets with links, Dan Zarrella’s research shows that 120–130 characters have the highest click-through rates (CTR).
- Use more verbs and descriptors!
- Buffer analyzed 200,000 link containing Tweets. Tweets containing more verbs and adverbs had higher CTR than noun and adjective-heavy Tweets.
- Use images!
- Tweets with image links get 2x the engagement rate than those with no images.
- Just like on Facebook, photos are more engaging for Twitter users.
- Use links!
- Tweets that include links are 86% more likely to be reTweeted.
- Make sure they are mobile friendly.
- Use #hashtags!
- Tweets with hashtags get 2x more engagement.
- However, keep hashtags to a minimum. 1 or 2 will get you 21% more engagement than if you add 3 or more.
- Tweet at others relevant in the post.
- But never start a post with @twitterhandle. No one will see them. Say “Thx @twitterhandle”.
- Let your voice be heard.
- Make sharing others’ content an important part of your strategy but add value by inputting your own commentary.
When to Post- Tweet on the weekend
- Higher CTRs on Friday, Saturday and Sunday than the rest of the week.
- Tweets in the afternoon or at night, before and after that time people eat dinner, have higher CTRs than Tweets sent in the morning
- 6-7 PM sees a dramatic drop that quickly increases.
Summary Takeaways- ReTweet, share and/or favorite the content of partners, Tastemakers, target partners and fans, in order to create and maintain influential relationships.
- Combining successful topics such as humor and city pride are certain to be fan favorites. Cultivate your voice!
- Keep posts around 100 characters and use compelling language, images and mobile friendly links.
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