Facebook Ads Best Practices

First, this LearnStuff article assumes that you know the differences between Facebook Business, Facebook Ads Manager and Power Editor, as well as the difference between a Facebook Ad and a Boosted Post. This article also assumes that you are aware of the Facebook News Feed update (as of January, 2018) and why that update increases the significance of paid advertising in the Facebook platform.

If not, read up! Then come back to crush those advertising goals.

Advertising Goals

Facebook Ads (and Boosted Posts) can help accomplish four specific advertising goals for our purposes at DoStuff. If you don't see an advertising goal in this list that you are trying to fulfill, reach out to Support and we'll help you out (and add the goal to this list). Those goals are: