IntroductionYour ECPs are a primary tool for audience growth. It exposes you to your partner's audience and increases your traffic on advertised pages. Given how important ECPs are to getting you out there, it's important to launch a new ECP right. Just as the fundamental ECP platform is mutually beneficial to both you and your partner, you should coordinate the promotion of the ECP launch with your partner to have the most impact. Below, you'll see how every aspect of promotion was mirrored on Lifeboxset (on the right) and HazDF (on the left).
Ads On SiteAds on both LifeBoxeSet and HazDF made their users aware of the partnership and how it makes sense.
Facebook AnnouncementsFacebook fans of both received the news in photos and content promotion posts.
Twitter AnnouncementsBoth used Twitter similarly to Facebook to announce the partnership and share content.
All of this meant that new users of HazDF knew that the site was powering the calendar of an established media property. Plus, regular users of Lifeboxset couldn't help but see the addition of a new calendar service, especially with Lifeboxset literally highlighting the link to the calendar in their main navigation:
Thanks to all of this, Lifeboxset got a great calendar solution they can be proud of, and HazDF got 10 times their typical weekly traffic. If you follow a similar coordinated plan every time you launch a significant new ECP partner, there's no reason you can't duplicate this success for your site too. |
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