Happy Texas Primary Runoff Election Day! We're stoked to be launching a new content and sales program called Summertime in the City, a series designed to showcase and uplift local businesses one neighborhood at a time. The program will highlight the uniqueness of the neighborhoods that make our cities tick, with a fine point on the innovation that some of the businesses in these neighborhoods are doing in the age of COVID-19. The series will consist of a main landing page (/p/summertime-in-the-city) that will ultimately look like this, featuring a series of neighborhood guides like this (that when designed, will look a bit more like this), plus Top 5 Lists (eg - '5 Best Cocktails To-Go in the Neighborhood') and what to do with kids (eg - 'Best Parks in the Neighborhood'). We're going to start by building three of the neighborhood guides (like this). We'll then launch the main landing page (or 'hub') in each market once the first three neighborhood guides are built, and continue adding to it over time. While the 'hub' will be seasonal, all of the sub-pages will be evergreen, so we can easily transition this program to different seasons as time passes. Today's content directive is to build your first three neighborhood guides.
I would begin your research by calling your local neighborhood Chambers of Commerce, letting them know about the guide you're building, and seeing what awesome neighborhood business innovations and happenings they're aware of. These conversations will likely build most of the pieces for us -- and they're also great ways to tee your sales teams up for success with eventually pitching these guides to the Chambers for sponsorship. Please reach out once you have built your first three neighborhood guides so that we can spruce up your pages and build out your main landing page ('hub'). We're so excited about this program! Please let us know what questions you have. |
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