Content Directive: Wednesday, 4/8

 Punky Reggae Partiers -

 420 is 12 days away! It's time to capitalize on that sweet sweet organic search traffic. 

 Today's content directive is to create a Best 420 Celebrations article page.

 Every city should have a 420 page, regardless of your city's cannabis regulations. 
  • If cannabis and cannabis deliveries are legal in your city, please use:
    • Title = "Best 420 Celebrations in City Name: Deals, Deliveries, Events & More"
    • URL = p/best-420-celebrations-in-city-name-deals-deliveries-events
  • If cannabis deliveries are not legal in your city, please use:
    • Title = "Best 420 Celebrations in City Name: Deals, Events & More"
    • URL = p/best-420-celebrations-in-city-name-deals-events
      • The thinking here is that there will be digital events and 420-friendly products to enjoy for residents everywhere, regardless of legalization status.
 Since there is so much we can potentially include in these guides, it's important to be mindful of what content is best to include. Priorities there from first to least should be:
  • Anything explicitly sold into the guide.
  • Anything that highlights what current advertisers/partners are offering. (Reach out to them, ask what they're doing and tell them that we want to amplify!).
  • Deals from local dispensaries.
  • Digital events from other DoStuff cities (more on this soon!).
  • Links to other relevant content pieces: restaurant delivery specials, CBD deals, etc.
  • Fun stuff: playlists, movies to watch, etc (as you have room).
 Since almost every city's policies are different, please don't hesitate with questions. I'm happy to help optimize your city's piece for your local landscape as much as possible.

 ❤️
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