@ Everyone - As mentioned, email is more important now than ever: It has accounted for 46% of network traffic over the past 3 weeks, making it our #1 source of traffic acquisition. However, network email traffic was down 29% last week vs. the week before. We have to turn that around if we're going to be successful. The good news is that this is a very doable task. Here's what we all should be doing to grow email traffic now:
Remember that our audience has always come to us for good times -- for shows to see, booze to drink, food to eat. That's no different now. We just have to be sensitive about how to best fulfill that mission around each of our cities' dynamic environments. With all of this in mind, I thought it would be helpful to share an example of what a really great email looks like during the current era, and why it was successful. Let me draw your attention to Nashville's email from last Friday, their most-clicked email of the week. The subject line was "Quarantine & Cocktails | John Prine Charities | Disclosure Lunch Party!". Here's what we like about this email:
Every city is different, so please reach out if anything recommended in these emails feels out of touch with what's going on in your market. I'd love to help adapt! Thanks everyone! ps - Has everyone shared Kristin's blog post from last week? Here's some sample copy from DoStuff and myself for inspiration! |
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