Content Directive: Monday, July 20th

 Team DoStuff -

 This April, an all-star ensemble of 30 musicians and filmmakers, led by musician/multimedia artist Mobley and featuring members of Spoon, A Giant Dog and Wild Child, plus Jackie Venson, Shakey Graves and many more, created a collaborative visual album entitled A Home Unfamiliar. 

 "Inspired by the surrealist parlour game “Consequences,” each artist had two days to create their segment, having seen or heard only a small portion of the previous artist’s contribution. The end product is a single collective work that explores this unique moment of both profound isolation & interconnectedness. Moving and surprisingly cohesive, A Home Unfamiliar is a unique document of our unique times."

 A Home Unfamiliar premiered last Friday, July 17th, on Alamo Drafthouse's website; it costs $4.99 to rent, with all proceeds going to the Central Texas Food Bank and the DAWA Fund, which helps people of color who are experiencing short term life crisis.

 Today's content directive is to show these artists and organizations some LOVE and promote the Alamo Drafthouse premiere on your email and social channels.

 To assist you in this directive, we have:
  • The landing page for all promotion (Alamo premiere): https://ondemand.drafthouse.com/film/a-home-unfamiliar/?ref=dostuff
  • Trailer: https://drive.google.com/open?id=1M-fGTCleSBqsa-Ce-0eUWEjLGyz4hzj8
  • Visual assets:
    • Daily email content block: https://dostuff-assets.s3.amazonaws.com/property_asset/63265/image0.jpeg
    • Instagram Story: https://drive.google.com/file/d/1nooH093fZ5Y1dYub8mkspJSj3tzYYSKR/view
    • Instagram Story (Alt): https://drive.google.com/file/d/1Uhk0mG5gGK9Lyn7NrRCBd5_-60kXOMTH/view
    • Additional approved stills: https://drive.google.com/drive/folders/1vrCnSuvqHVVtVNMq5m9Pq7xdt0NxT35_?usp=sharing
  • Please hashtag #AHomeUnfamiliar on social.
  • We recommend a daily email content block, a FB post, a Tweet, and 2 IG Stories.
 Let us know how we can help!
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