You have the ability to track all sorts of user actions on your site via Google Analytics (GA). Any user action that is tracked in GA is called an "event." Event tracking is organized into three different hierarchical groupings:
- Event Categories: various sections or areas of the site that have Google Event Tracking in place
ex: "MAIN_NAV" is the event category that houses everything in the Main Navigation Menu - Event Actions: the various site elements that fall under each Event Category
Ex: "MyXXX" shows data for all types of interaction with the MyXXX dropdown, located in the Main Navigation Menu - Event Lables: the specific interactions related to each individual Event Action; Event Labels specify where an interaction took place or what type of interaction occurred
Ex: The "LOGIN" event label shows the number of people that logged in on the site via MyXXX dropdown located in the Main Navigation Menu
VIEW THIS GUIDE FOR A COMPLETE LIST OF TRACKABLE SITE ACTIONS AND WHERE TO LOCATE THEM IN GA
Follow the step by step guide below to learn how to access the GA page that holds all of this data, as well as examples of tracking specific page elements such as the View More Button and the Search Bar.