Tracking Site Actions

You have the ability to track all sorts of user actions on your site via Google Analytics (GA). Any user action that is tracked in GA is called an "event." Event tracking is organized into three different hierarchical groupings:
  1. Event Categories: various sections or areas of the site that have Google Event Tracking in place
    ex: "MAIN_NAV" is the event category that houses everything in the Main Navigation Menu
  2. Event Actions: the various site elements that fall under each Event Category
    Ex: "MyXXX" shows data for all types of interaction with the MyXXX dropdown, located in the Main Navigation Menu
  3. Event Lables: the specific interactions related to each individual Event Action; Event Labels specify where an interaction took place or what type of interaction occurred
    Ex: The "LOGIN" event label shows the number of people that logged in on the site via MyXXX dropdown located in the Main Navigation Menu
VIEW THIS GUIDE FOR A COMPLETE LIST OF TRACKABLE SITE ACTIONS AND WHERE TO LOCATE THEM IN GA 

Follow the step by step guide below to learn how to access the GA page that holds all of this data, as well as examples of tracking specific page elements such as the View More Button and the Search Bar.

Where To Find Site Actions In GA

Step 1

After setting the date range in the top right corner of the page,
click "Behavior" in the left sidebar, then "Events", then "Top Events"






















Step 2

On the next page you'll see results with "Event Categories" that, if you click through, go to further pages with additional details about various actionable elements on DoXXX (Event Actions).















Step 3

Clicking on an individual Event Category loads a page listing the category’s Event Actions, the various site elements that fall into each individual Event Category.

EX: Clicking “VIEW_MORE” shows you how many times a user clicked the “View More” button at the bottom of a daily listings page, a user page, a venue page, etc.












Step 4

Clicking on an individual Event Action loads a page listing the action’s Event Labels, the tags that help specify where the action took place (page 2 / listings page / etc.) or what type of action took place (click / hover / etc.).

EX: Clicking the Event Action “daily” within the Event Category “VIEW_MORE” allows you to view how many times users clicked the “View More” button at the bottom of a daily listings page.
Note: each time a user clicks “View More”, DoXXX registers that as loading a new “page” -- thus explaining the “Page 2 / Page 3…” Event Labels listed in the screenshot.











Example: Tracking Search Bar Interactions

Step 1

Since the search bar is part of the main navigation menu, click the Event Category "MAIN_NAV" and the next page will display Event Actions corresponding to each element featured in the main navigation menu (Search Bar, MyXXX, DoXXX Logo, and Latest Dropdown).

The Event Actions correspond to the different parts of the main navigation menu and the Total Events column tells you how many times a visitor interacted with each individual Event Action -- i.e. 13,294 people interacted with the search bar; 5,163 interacted with the My512 dropdown, etc.















Step 2

For an even more in-depth look into Search bar interaction, click on the Event Action "Search" to view the 13,294 Search bar Event Actions broken down into Event Labels -- Opens, Search Submissions, Featured List Clicks, Search Suggestion Clicks, and Tastemaker List Clicks.

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The vast majority of actions that take place on the site can be tracked in GA. The chart below should give you a good idea about where each of these events reside in the GA schema. That said, if you can't figure out how to track something on your site, or you think we might be missing something that's important to track, drop us a line at support@dostuffmedia.com. We're happy to field any and all questions about tracking, since it's one of the best ways to ensure your site is optimized for users. 

Event Categories --> Actions --> Labels Guide

Event Category Event Action Event Label What Does it Mean?
LISTINGS_NAV
DAY
 OPEN User opened the "Today" dropdown
CALENDAR_DATE User opened the "Today" dropdown and clicked on the calendar month
TOMORROW User opened the "Today" dropdown and clicked on "Tomorrow"
WEEKEND User opened the "Today" dropdown and clicked on "Weekend"
TODAY User opened the "Today" dropdown and clicked on "Today"
MONTH User opened the "Today" dropdown and clicked on "Month"
WEEK User opened the "Today" dropdown and clicked on "Week"
CATEGORIES
 OPEN User opened the Category dropdown
MUSIC User opened the Category dropdown and clicked "Music"
WEEKLY EVENTS User opened the Category dropdown and clicked "Weekly Events"
(metro-specific event category names) User opened the Category dropdown and clicked "_______" (whatever category is listed as the Event Label)
ALL EVENTS User opened the Category dropdown and clicked "All Events"
FEATURED_VENUES
 OPEN User opened the Featured Venue dropdown
(metro-specific featured venue names) User opened the Featured Venue dropdown and clicked on "_______" (whatever venue is listed as the Event Label)
VIEW
 CALENDAR User clicked on the Calendar View icon
LIST User clicked on the List View icon
MAP User clicked on the Map View icon
FEATURED_EVENTS
hover
 sidebar User hovered over a Featured Event ad in the right sidebar
featured_section_events User hovered over a Featured Event Ad in the Featured Section
featured_section_venues User hovered over a Featured Venue Widget in the Featured Section
click
 sidebar User clicked on a Featured Event ad in the right sidebar
featured_section_events User clicked on a Featured Event Ad in the Featured Section
featured_section_venues User clicked on a Featured Venue Widget in the Featured Section
VIEW_MORE
 daily Page 2, Page 3, etc. User clicked "View More" on a Daily Listings Page (Page 2 = clicked "View More" once, Page 3 = clicked "View More" twice, etc.)
user Page 2, Page 3, etc. User clicked "View More" on a User Page
weekend Page 2, Page 3, etc. User clicked "View More" on a Weekend Listings Page
venue Page 2, Page 3, etc. User clicked "View More" on a Venue Page
week Page 2, Page 3, etc. User clicked "View More" on a Week Listings Page
month Page 2, Page 3, etc. User clicked "View More" on a Month Listings Page
CTA_BUTTONS
WIN
 DETAIL User clicked a "WIN" button on an Event Details page
LIST User clicked a "WIN" button on a Listings Page
BUY
 DETAIL User clicked a "BUY" button on an Event Details page
LIST User clicked a "BUY" button on a Listings Page
RSVP
 DETAIL User clicked a "RSVP" button on an Event Details page
LIST User clicked a "RSVP" button on a Listings Page
ADD
 DETAIL User clicked a "ADD" button on an Event Details page
LIST User clicked a "ADD" button on a Listings Page
MAIN_NAV
SEARCH
 OPEN User opened the Search window
SUBMIT_SEARCH User submitted a custom search
SEARCH_SUGGESTION_CLICK User clicked on a "Predictive" text Search result
FEATURED_LIST_CLICK User clicked on a link from the Search Featured List
TASTEMAKER_LIST_CLICK User clicked on a link from the Search Tastemaker list
LATEST
 LINK User clicked on an individual link from the Latest dropdown
VIEW_ALL User clicked "View All" at the bottom of the Latest dropdown
LOGO HOME User clicked the DoXXX logo to return home
MYXXX
 LOGIN User clicked "Login"
MY_PROFILE User clicked "My Profile"
ADD_AN_EVENT User clicked "Add an Event"
LOGOUT User clicked "Logout"
REGISTER User clicked "Register"
SUBMIT
 WIN n/a User submitted a Giveaway entry
RSVP n/a User submitted an RSVP entry
EVENT_ACTIVITY
 video n/a User watched a video in the "Event Activity" feed
band n/a User clicked on a band link in the "Event Activity" feed
playlist n/a User listened to a song in the "Event Activity" feed
user n/a User clicked on another user's link in the "Event Activity" feed
follow_venue n/a User followed a venue in the "Event Activity" feed
follow_user n/a User followed another user in the "Event Activity" feed
USER_NAV
VIEW
 CALENDAR User clicked on the Calendar View icon on a User Page
LIST User clicked on the List View icon on a User Page
MAP User clicked on the Map View icon on a User Page
VIEW_DROPDOWN
 past_events User clicked on "Past Events" in the sort-by dropdown on a User Page
events User clicked on "Upcoming Events" in the sort-by dropdown on a User Page
artists User clicked on "Artists" in the sort-by dropdown on a User Page
venues User clicked on "Venues" in the sort-by dropdown on a User Page
Follow n/a User clicked the "Follow User" button on a User Page
VENUE_NAV
VIEW
 CALENDAR User clicked on the Calendar View icon on a Venue Page
LIST User clicked on the List View icon on a Venue Page
VIEW_DROPDOWN
 past_events User clicked on "Past Events" in the sort-by dropdown on a Venue Page
events User clicked on "Upcoming Events" in the sort-by dropdown on a Venue Page
Follow n/a User clicked the "Follow User" button on a Venue Page
BAND_NAV
VIEW
 CALENDAR User clicked on the Calendar View icon on a Band Page
LIST User clicked on the List View icon on a Band Page
MAP User clicked on the Map View icon on a Band Page
VIEW_DROPDOWN
 past_events User clicked on "Past Events" in the sort-by dropdown on a Band Page
events User clicked on "Upcoming Events" in the sort-by dropdown on a Band Page
artists User clicked on "Alphabetical" in the sort-by dropdown on the main doxxx.com/artists page
venues User clicked on "Popularity" in the sort-by dropdown on the main doxxx.com/artists page
Follow n/a User clicked the "Follow Artist" button on a Band Page
PHOTOS OPEN n/a User opened the Photos Slideshow on an Event Page
FOOTER FIND_US_ON_THE_WEB Facebook
Twitter
FACEBOOK
Instagram
Tumblr
TWITTER
BLOG
Tumbler
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