Tracking Site Actions

You have the ability to track all sorts of user actions on your site via Google Analytics (GA). Any user action that is tracked in GA is called an "event." Event tracking is organized into three different hierarchical groupings:
  1. Event Categories: various sections or areas of the site that have Google Event Tracking in place
    ex: "MAIN_NAV" is the event category that houses everything in the Main Navigation Menu
  2. Event Actions: the various site elements that fall under each Event Category
    Ex: "MyXXX" shows data for all types of interaction with the MyXXX dropdown, located in the Main Navigation Menu
  3. Event Lables: the specific interactions related to each individual Event Action; Event Labels specify where an interaction took place or what type of interaction occurred
    Ex: The "LOGIN" event label shows the number of people that logged in on the site via MyXXX dropdown located in the Main Navigation Menu
VIEW THIS GUIDE FOR A COMPLETE LIST OF TRACKABLE SITE ACTIONS AND WHERE TO LOCATE THEM IN GA 

Follow the step by step guide below to learn how to access the GA page that holds all of this data, as well as examples of tracking specific page elements such as the View More Button and the Search Bar.

Where To Find Site Actions In GA

Step 1

After setting the date range in the top right corner of the page,
click "Behavior" in the left sidebar, then "Events", then "Top Events"






















Step 2

On the next page you'll see results with "Event Categories" that, if you click through, go to further pages with additional details about various actionable elements on DoXXX (Event Actions).















Step 3

Clicking on an individual Event Category loads a page listing the category’s Event Actions, the various site elements that fall into each individual Event Category.

EX: Clicking “VIEW_MORE” shows you how many times a user clicked the “View More” button at the bottom of a daily listings page, a user page, a venue page, etc.












Step 4

Clicking on an individual Event Action loads a page listing the action’s Event Labels, the tags that help specify where the action took place (page 2 / listings page / etc.) or what type of action took place (click / hover / etc.).

EX: Clicking the Event Action “daily” within the Event Category “VIEW_MORE” allows you to view how many times users clicked the “View More” button at the bottom of a daily listings page.
Note: each time a user clicks “View More”, DoXXX registers that as loading a new “page” -- thus explaining the “Page 2 / Page 3…” Event Labels listed in the screenshot.











Example: Tracking Search Bar Interactions

Step 1

Since the search bar is part of the main navigation menu, click the Event Category "MAIN_NAV" and the next page will display Event Actions corresponding to each element featured in the main navigation menu (Search Bar, MyXXX, DoXXX Logo, and Latest Dropdown).

The Event Actions correspond to the different parts of the main navigation menu and the Total Events column tells you how many times a visitor interacted with each individual Event Action -- i.e. 13,294 people interacted with the search bar; 5,163 interacted with the My512 dropdown, etc.















Step 2

For an even more in-depth look into Search bar interaction, click on the Event Action "Search" to view the 13,294 Search bar Event Actions broken down into Event Labels -- Opens, Search Submissions, Featured List Clicks, Search Suggestion Clicks, and Tastemaker List Clicks.

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