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Using 3rd Party Ad Tags: Radmin Brand Ads

Advertisers sometimes request that we use their own ad reporting tags when setting up ads on our sites.   This allows them to track ad impressions and clicks in their own reporting system. 

DoubleClick Tags
There are many different ad serving platforms, but the one you'll likely encounter most frequently is Google DoubleClick.  Our platform supports DoubleClick's Standard Tags & Click Tracker Tags but does not support iFrame or Javascript Tags.  Standard Tags will consist of a single Impression Pixel and a single Click Tracker.

Setting up Brand Ads with DoubleClick Ad Tags:
The partner will likely send you a spreadsheet containing a unique impression and click tag for each individual ad placement.  Before copying any impression or click tags from the sheet, make sure to review the Placement Names on the sheet and be careful to copy the tags that correspond to each type of brand ad.

Once you've found the correct tags on the partner's DoubleClick Tag sheet:
1. Create a new Brand Ad in Radmin just like you would for any other Brand Ad.  Input the Advertiser/Campaign/Ad Name, the Start & End Dates, adjust the Weight and upload the ad creative in the Image field.

2. From the partner's spreadsheet, copy the placement's Standard Tag:
<A HREF="https://ad.doubleclick.net/ddm/jump/N6543.878335DOSTUFFMEDIA/B20059412.200951799;sz=1x1;ord=[timestamp]?"> <IMG SRC="https://ad.doubleclick.net/ddm/ad/N6543.878335DOSTUFFMEDIA/B20059412.200951799;sz=1x1;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?" BORDER=0 WIDTH=1 HEIGHT=1 ALT="Advertisement"></A>

3. Change both locations of [timestamp] to {{RAND}}
<A HREF="https://ad.doubleclick.net/ddm/jump/N6543.878335DOSTUFFMEDIA/B20059412.200951799;sz=1x1;ord={{RAND}}?"> <IMG SRC="https://ad.doubleclick.net/ddm/ad/N6543.878335DOSTUFFMEDIA/B20059412.200951799;sz=1x1;ord={{RAND}};dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?" BORDER=0 WIDTH=1 HEIGHT=1 ALT="Advertisement"></A>

4. Paste the edited Standard Tag into the "Impression Pixel" field on the Brand Ad setup page:

5. Copy the placement's Click Tracker Tag (often on a 2nd tab of the Tag spreadsheet):
https://ad.doubleclick.net/ddm/clk/401306174;200951799;d

6. Paste the Click Tracker Tag into the "Destination URL" field on the Brand Ad setup page:

7. click "Create" and that's it!  

Pro tip: if you're not seeing a newly created ad, you might need to bust your site's Brand Ad cache.  Head here then click "Brand Ads".


Atlas Tags
Another common ad serving platform is Atlas by Facebook.  Here's how to properly setup a Brand Ad with your partner's Atlas Tags included:

1. Create a new Brand Ad in Radmin just like you would for any other Brand Ad.  Input the Advertiser/Campaign/Ad Name, the Start & End Dates, adjust the Weight and upload the ad creative in the Image field.

2. From the partner's Atlas spreadsheet, copy the placement's View Tag:
https://ad.atdmt.com/i/img;adv=11307200845180;ec=11307200850233;c.a=11495951;p.a=153053083;a.a=323408146;s.a=153053083;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=

3. After "cache=" add {{RAND}}
https://ad.atdmt.com/i/img;adv=11307200845180;ec=11307200850233;c.a=11495951;p.a=153053083;a.a=323408146;s.a=153053083;idfa=;idfa_lat=;aaid=;aaid_lat=;cache={{RAND}}

4. Wrap the View Tag URL in the highlighted HTML to make the tag load as a 1x1px image:
<IMG SRC="https://ad.atdmt.com/i/img;adv=11307200845180;ec=11307200850233;c.a=11495951;p.a=153053083;a.a=323408146;s.a=153053083;idfa=;idfa_lat=;aaid=;aaid_lat=;cache={{RAND}}" BORDER=0 WIDTH=1 HEIGHT=1 ALT="Advertisement">

5. Paste it into the "Impression Pixel" field on the Brand Ad setup page.

6. From the partner's Atlas spreadsheet, copy the placement's Click Tag URL
https://ad.atdmt.com/c/img;adv=11307200845180;ec=11307200850233;c.a=11495951;p.a=153053034;a.a=323408146;s.a=153053034;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=;qpb=1;?h=

7. Paste the Click Tag URL into the "Destination URL" field on the Brand Ad setup page.


Other Tags
DoubleClick and Atlas are definitely the industry leaders, but they're not the only ones you may encounter.  If an advertiser provides you with another service's ad tags, send the tags to support@dostuffmedia.com and we'll help you get them properly setup. 

Need to use Ad Tags in Mailchimp?  Here's our article on that.
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