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Dedicated Emails

What is a dedicated email? 

Dedicated Emails must link to a page on
Whenever possible we want to direct traffic back to our site.

1. Add a compelling image. 
2. Write a brief paragraph describing the content. This is a great opportunity to show your metro's voice along side the dedicated content. 
3. Make sure there is at least 1 call to action button. 
4. Find opportunities within the text to link out as well. 
5. Use a specific Dedicated email header, different from your daily email header. 
1. Add in only an image 
2. Link only to the client's site